SmartStrand Forever Clean

Now introducing SmartStrand Forever Clean,
the first carpet to combine built-in stain
protection with a nanotechnology spill shield.


Live Life Worry Free

When SmartStrand debut back in 2005, it was quickly embraced by customers across the world. looking for an innovative alternative to traditional carpets. In the first ten years, SmartStrand has earned an impressive reputation of being

  • The first new fibre introduced in over 50 years.
  • The first bio-based carpet using a rapidly renewable resource.
  • The only carpet that boasts durability and permanent, built-in stain resistance.
  • The highest-rated carpet for consumer satisfaction, cleanability and durability.
  • 60% less Carbon emissions compared to other brands !!!

Live Life Worry Free

SmartStrand Forever Clean carpets sets the bar when it comes to offering the highest level of beauty, comfort and performance available to date.

  • The perfect carpet for families with kids and pets
  • New Nanoloc™ spill protection technology for quick and easy cleanup
  • The only carpet with permanent built-in stain and soil protection that won’t wear or wash off.
  • Exceptional durability that preserves the style, beauty and appearance of your carpet.
  • Luxurious softness that you can sink your toes into.
  • A breakthrough technology in renewable and sustainable carpet fibre to preserve the beauty of our planet.


Proprietary carpet protection system

The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and becoming stains.

SmartStrand Forever Clean features Nanoloc™,

an advanced nanotechnology that completely encapsulates the SmartStrand fibre to create a superior spill and soil barrier.

Permanent built-in stain protection

SmartStrand Forever Clean is the only carpet with stain resistance built into the core of the fibre. Other carpets use temporary, topical protections that wash and wear off over time, which makes the carpet difficult to clean.

Easier to clean

SmartStrand Forever Clean simply does not hold onto dirt. Through independent vacuum testing, SmartStrand Forever Clean has been shown to release up to 3x more dirt than other carpets. That means you can breathe easy knowing that your floor cleans up faster, better and more easily than ordinary carpet.


Only SmartStrand Forever Clean has permanent stain protection that prevents spills from locking into the fibre core and becoming stains.


Ultra-fine nano particles bond together on a molecular level to encapsulate the fibre with a complete spill and soil shield that makes SmartStrand Forever Clean the easiest carpet to clean.

FOREVER · Durable

SmartStrand Forever Clean is made with an innovative fibre, engineered to resist matting and crushing. This unique trait is built into the fibre at the molecular level, causing the fibre to bounce back, maintaining its beauty and appearance over time.


Carpet adds beautiful warmth and comfort to a room like no other flooring. SmartStrand Forever Clean lets you enjoy this comfort with long-lasting peace of mind. The SmartStrand Forever Clean carpets have a particularly pleasant feel. They are extremely soft and smooth.


SmartStrand Forever Clean is composed partly of annually renewable plant-based materials that minimise our usage of limited natural resources. This also enables us to reduce our energy consumption in the manufacturing processes of all SmartStrand Forever Clean carpets. It’s good to know you can have the beauty, softness and durability you desire in a carpet without harming our beautiful planet.

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